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Your Open Rates Are Lying to You

Your Open Rates Are Lying to You

Episode 5 · · 10:41

Episode 5: Beyond the unreliable open rate, here's what to track instead. Apple broke your email metrics, but everyone's pretending it didn't happen. This episode exposes why the ope...

Breaking Bad Email Marketing Jargon

Breaking Bad Email Marketing Jargon

Episode 4 · · 11:52

Episode 4: Why many newsletter metrics are useless (and which ones matter). Stop drowning in digital marketing terms that don't help your newsletter grow. This episode cuts through t...

Building a Brand Identity for Reply Two

Building a Brand Identity for Reply Two

Episode 3 · · 18:18

Episode 3: Left brain + right brain = A newsletter's secret weapon. Unpacking how the new email newsletter agency, Reply Two, developed their brand identity. Where Ambreen's design e...

Why We Started an Email Marketing Company

Why We Started an Email Marketing Company

Episode 2 · · 16:22

Episode 2: From Tinder match to newsletter nerds. Ambreen and Sam started an email marketing company, Reply Two. They're focused on solving a real-world problem in the space. Creator...

WTH is 303?

WTH is 303?

Trailer · · 05:40

Episode 1: A new podcast by Reply Two. 3:03 is a hooman x AI collab, powered by Notebook LM. Ambreen and Sam got tired of watching their deep dives die in boring blog posts. So they ...