Episodes

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How we Launched our Podcast on Spotify

How we Launched our Podcast on Spotify

Episode 10 · · 17:19

Episode 10: So you want to start a podcast. In this episode we talk about how podcasting is blowing up and answer the "Should I start a podcast?" question. Instead of theoretical adv...

WTH is A/B Testing?

WTH is A/B Testing?

Episode 9 · · 17:45

Episode 9: A Creator's guide to A/B testing. In this episode we tackle that gut-punch feeling when your carefully crafted newsletter disappears into subscribers' inboxes without a tr...

An Email Marketing Company Broke the Creator’s Paradox

An Email Marketing Company Broke the Creator’s Paradox

Episode 8 · · 21:20

Episode 8: Overcoming the creator's paradox one realization at a time. In this episode, we follow Cora, a fictional creator based on very real pain, as she scales her newsletter to 4...

Swipe This Recurring Affiliate Program

Swipe This Recurring Affiliate Program

Episode 7 · · 17:13

Episode 7: A recurring affiliate program that works: In this episode, we break down how we turned casual referrals into a fully structured recurring affiliate program. We share how w...

The Problem With Most Affiliate Programs

The Problem With Most Affiliate Programs

Episode 6 · · 21:16

Episode 6: Ditch the hustle and learn how to crush it with affiliate programs: Not all affiliate programs are worth your time, even if the payout sounds big. In this episode, we unpa...

Your Open Rates Are Lying to You

Your Open Rates Are Lying to You

Episode 5 · · 10:41

Episode 5: Beyond the unreliable open rate, here's what to track instead. Apple broke your email metrics, but everyone's pretending it didn't happen. This episode exposes why the ope...

Breaking Bad Email Marketing Jargon

Breaking Bad Email Marketing Jargon

Episode 4 · · 11:52

Episode 4: Why many newsletter metrics are useless (and which ones matter). Stop drowning in digital marketing terms that don't help your newsletter grow. This episode cuts through t...

Building a Brand Identity for Reply Two

Building a Brand Identity for Reply Two

Episode 3 · · 18:18

Episode 3: Left brain + right brain = A newsletter's secret weapon. Unpacking how the new email newsletter agency, Reply Two, developed their brand identity. Where Ambreen's design e...

Why We Started an Email Marketing Company

Why We Started an Email Marketing Company

Episode 2 · · 16:22

Episode 2: From Tinder match to newsletter nerds. Ambreen and Sam started an email marketing company, Reply Two. They're focused on solving a real-world problem in the space. Creator...

WTH is 303?

WTH is 303?

Trailer · · 05:40

Episode 1: A new podcast by Reply Two. 3:03 is a hooman x AI collab, powered by Notebook LM. Ambreen and Sam got tired of watching their deep dives die in boring blog posts. So they ...