Episode 10

How we Launched our Podcast on Spotify

April 30, 2025 · 17:19

Episode 10: So you want to start a podcast. In this episode we talk about how podcasting is blowing up and answer the "Should I start a podcast?" question. Instead of theoretical advice, we break down exactly how we turned our existing long form content into the 3:03 Podcast without doubling our workload. You'll learn which tools actually save time, how to repurpose content you're already creating, and why many readers prefer listening during activities where reading isn't possible.

This is the story about how to start a podcast on Spotify.

Timestamps:

00:00 Why newsletter folks keep asking about podcasting
00:21 When audio makes more sense than text
00:56 What your readers get from listening
01:09 How we built the 3:03 Podcast on Spotify
01:36 Reaching readers who don't have time to read
02:09 Current podcast consumption habits
03:55 Getting first drafts done with Notebook LM
05:47 Making it sound good with Descript
07:31 Distribution without the headaches via Transistor
10:33 Is podcast money worth chasing yet?
11:44 The real costs and time commitment
12:51 What early listener data tells us
13:47 Alternatives to full-length podcasts
14:09 Your simplest path from newsletter to podcast

Some free Reply Two resources available 24/7

Listen at https://replytwo.com/podcast
Wiki and Prompt Library: https://replytwo.com/wiki
Boring Long Form: https://replytwo.com/wiki/podcasting
Boring Blog Post: https://replytwo.com/blog/how-to-start-a-podcast-on-spotify

View episode transcript

Listen to 3:03 using one of many popular podcasting apps or directories.

How we Launched our Podcast on Spotify

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