WTH is 303?

Welcome back to the Deep Dive.

You, uh, you know the drill
here, you bring the info.

Sometimes it's overload and we
try to, well find the gold for

you, the stuff that really helps.

Yep.

Mm-hmm.

Cut through the noise.

Exactly.

And today we're actually doing
something a little bit different.

Still useful.

We think, especially for, uh,
for many of you listening.

Yeah.

Think of this as like a sneak
peek quick download, right?

A first listen to a brand new podcast that
we're honestly pretty excited about and

it's tailored specifically for creators.

You know, people like you.

Juggling everything,
creating learning, just.

Staying afloat.

So what is it?

It's called 3 0 3, that's the name.

Mm-hmm.

And it comes from the folks
over at Reply Two, 3 0 3.

Yeah.

It sounds maybe a a bit random at first.

A little bit.

Yeah.

But there's a story there, actually,
kind of a smart one there is.

It's uh, partly a nod to apparently
one of the best times of day to

send an email newsletter, 3:03 PM get that engagement.

Ah, okay.

Makes sense.

But it's also got that little tech wink,
having it like the uh, the 4 0 4 error.

Yeah.

Yeah.

The page not found thing.

So it's like this podcast helps
you find what you need, maybe

avoid the errors, sort of, yeah.

A playful reference keeps you on track.

Not hitting a dead end glover.

Okay.

But here's where it gets,
I think, really unique.

The tagline is.

A human and AI collaboration
powered by Notebook, LM, right?

And when you hear AI, people immediately
go, okay, what does that mean?

Mm-hmm.

How does that work?

Well, it's quite an interesting setup.

The humans are the people
behind reply to Ambreen and Sam.

Yeah, apparently that's what
their four dogs call them.

It's kind of their inside joke.

Okay, got it.

Cute.

So Ambreen's, the design expert, Sam's
the tech guy, but they're also using

AI, specifically Notebook, LM as a
partner in creating the podcast content.

So it's not just them talking.

Not in the traditional sense.

They've sort of mentioned, you know, Sam's
not really the on camera or on mic type.

Right.

Prefers behind the scenes.

Exactly.

Mm-hmm.

And Ambreen apparently feels she's a bit
too shy for the usual podcast format.

Mm-hmm.

So this lets them share all their
knowledge, but in a different

way, a collaborative way.

That makes a lot of sense actually.

So, okay.

What's the actual point of 3 0 3?

What's the mission for, say,
a creator listening right now?

The core idea really
is taking all this, um.

Really substantial deep
content that reply to creates.

You know, the long form stuff, the
stuff that's valuable, but maybe

takes time to like really get through
exactly time you might not have.

So they take that and transform
it into what they're calling

an edutaining experience.

Edutaining.

Okay, so educational and
entertaining, precisely.

Easy to absorb, engaging, not dry.

Designed for creators who are
always on the move, right?

Like listening while you're
commuting or working out, or maybe

just between projects fitting,
learning into those gaps, because

their time is super valuable.

They get that.

And this ties into, um, what people
call the jobs to be done idea, right?

Mm-hmm.

For a creator, that job is making
progress, growing your audience,

launching that thing, getting better.

Exactly.

It's about helping you achieve
those core goals you have.

And crucially, it's not just
surface level stuff, is it?

They're promising, like actionable advice.

Yeah.

Not just theory, real insights you
can actually put into practice.

So instead of just saying engage your
audience, they might give you like

specific ways to write a call to action
that works, or something like that, right?

Or how to build that community connection.

Stuff that moves the needle, which
leads to, I. Better results, ideally.

Think about it, more people
actually engaging with your

work, clicking your links.

Yeah.

And yeah, potentially more
revenue down the line.

That's the tangible
outcome they're aiming for.

And it all kinda ladders
up to this bigger idea.

They mentioned helping creators build
their media empire, which sounds huge.

I know it does sound a bit crammed,
but I think what they mean is helping

you build your version of success.

Whatever that sustainable, impactful,
creative platform looks like for you.

Okay.

That framing makes sense.

It's personalized and they're
bringing a lot of experience to this.

They talk about sharing their.

Legos.

They're Legos.

Yeah.

Like the building blocks, the
strategies, the tactics, the

knowledge they've picked up.

Working with what a really wide range
of people like who established names up

and coming creators, startups that are
growing fast, even big marketing teams.

So they have this broad
perspective on what actually works.

Wow.

Okay.

So that's valuable Intel.

Definitely, and imagine getting that
distilled into audio you can listen

to while you're, I don't know, on
the treadmill or stuck in traffic.

Yeah, turning that downtime
into a productive learning time.

But like enjoyable learning.

That's the key.

Practical tools, real insights,
but deliver it in a way that fits

into a busy creator's life, making
their deep knowledge accessible.

Okay, I'm sold.

This sounds genuinely useful, right?

So just to recap, for everyone listening,
the new podcast to keep an ear out for

is called three oh threes from Reply two.

Remember, it's that unique human and AI
collaboration using notebook lm. Yep.

Taking that sometimes dense, long
form content and making it super

digestible, engaging, edutaining, all
for busy creators to give you actionable

stuff, strategies to boost engagement,
clicks, revenue, helping you build

your version of that media empire,
whatever shape that takes for you.

So maybe the question to leave people
with is, with insights like these

becoming easier to access, what
kind of empire are you gonna build?